Operations leadership from someone who's actually run businesses — not advised on them from the outside.
There's a particular loneliness to running a business.
The decisions land with you. The team looks to you for answers. And when something in the operation isn't working — the systems creaking, everything depending on you, the sense that it's all held together with goodwill and memory — the people you turn to for help have often never actually sat in the chair you're sitting in.
Iain Russell has.

Not a consultant who's read the books. Someone who's done the job.
Iain Russell has spent his career building and running businesses — not advising from the sidelines.
He's held a £20m P&L as Operations Director at a major national company, accountable for eight service centres and more than 230 staff. He took on a PE-backed business as Managing Director when turnover was sitting at £950k and drifting; fourteen months later it had crossed £1.7m — not through luck, but through a clear plan, a team that understood what they were working towards, and decisions made on evidence rather than instinct.
He has also founded, built, and profitably sold a business of his own — started from scratch during a global pandemic, when almost nothing about the timing made sense.
He has made payroll decisions. Led teams through genuine uncertainty. Sat across the table from investors, boards, and banks. He knows what accountability feels like as a daily reality rather than a management concept.
Before all of that, he spent 24 years as an engineer in the Royal Navy, where he learned to lead under pressure and stay composed when the stakes were high. It's a useful foundation. But it's the years of running real businesses that a client feels day to day.
Today, Iain works with growing businesses in three ways:
As a fractional or interim Operations Director — coming in a day or two a week, or on a focused interim basis, to get operations working properly. For businesses that need serious operational leadership but can't yet justify a full-time hire.
Through professional video and content production — telling a business's story on camera, from founder films to client interviews, as a standalone service through the Ozboz film team.
As a broader business advisor — strategy, marketing and commercial growth for founders who want a hands-on thinking partner who's actually done it.
Numbers only tell part of the story
£20m
The P&L managed at a major national company — eight service centres, 230+ staff, turned around under real operational pressure.
97.2%
Customer service performance achieved, up from a 91% national average. The result of disciplined process, not luck.
£1.7m+
A stalled PE-backed business that found its direction. Turnover almost doubled in fourteen months.
£300k+
Saved through a stock management overhaul across three sites. The money was always there — it needed someone to find it.
33%
Production capacity increased without adding headcount. Same team, better systems, clearer direction.
3×
Businesses built from the ground up, scaled deliberately, and exited profitably.

Iain Russell - Founder
We work best with owners who are serious about changing something.
Start-ups who need the foundations right before they build. Established SMEs who have hit a ceiling and can't see over it. Founders who are working harder than ever and getting no further. Businesses that are growing faster than their systems can cope with.
We're based in Bishop's Waltham and work with businesses across Hampshire and the South — though a good deal of what we do happens on a video call, wherever you are.
We're probably not right for you if you want someone to validate a decision you've already made, or a polished document to show the board. There are plenty of people who'll do that.

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